Mapping Media, Minds and Memes
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I´ve been fascinated by the idea of using philosopher Ken Wilber‘s Integral model as a basis for psychographic text analysis for some years. I started out by reading his material and a couple of years ago I started working on text analysis models. The Integral model put together by Ken Wilber is often referred to … Read more

What about the cat

I had a mail conversation with a highly intelligent person this morning about modelling. “you can´t model the interior” he said. I beg to differ. The challenge and great opportunity of our age is to model the interior based on signals in the exterior, such as language, behaviour and consumption patterns. “Good science” will have … Read more

People win friends. Business win followers. When we´ve sorted that out, let´s put on the nerd glasses for a while and have a look at what business folks need to understand in order to thrive (start thriving?) online. There´s fundamentally only two things to keep in mind – but mastering them is both an art … Read more

I often hear people complain about what people publish in social media. “Why would I want to know what people eat for dinner with their relatives or them bragging about how exciting lives they pretend to live ?!”. The funny thing is that it´s only people that normally HAVE that kind of conversations with their … Read more

I believe that it is possible to predict people’s interests by looking at their written language. This can be done by identifying a few psychological traits that shine through in personal relaxed texts such as Tweets or blogs. To accomplish this, we need large amounts of data on each individual and large amounts of individuals … Read more