Mapping Media, Minds and Memes
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Psychographic media segmentation and it´s context

January 21st, 2009 | Posted by mattiasostmar in Systemic - (1 Comments)

Today as I worked in the kitchen at Ängsbacka I got inspired to write about what I and others do in the field of blog classification. One of the best interpersonal communicators I´ve met, Maria Volden, sat down to sort a bunch of cards with names of different ingredients for the kitchen storage. The cards … Read more →

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The PRfekt Approach to Media and Audience Research

December 20th, 2008 | Posted by mattiasostmar in Systemic - (2 Comments)

Sometimes things seems so obvious that we tend not to act upon it. One of the reasons are that we think that if something seems that simple someone else would already have done it. Another reason is that most people are afraid to look silly by beeing naíve dilettantes in several fields of business and … Read more →

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New media, same old people – coping in the Media Industry Transformation

December 3rd, 2008 | Posted by mattiasostmar in Systemic - (0 Comments)

What makes people take an interest in media content? How do you produce media content that people cares about? Two fundamentally interesting questions in a time when traditional media are loosing both incomes and audiences at the same time. The multi billion dollar media industry in transformation is creating an increasingly squeeky sound these day. … Read more →

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Social search engines – how social are they?

April 12th, 2008 | Posted by mattiasostmar in Social - (5 Comments)

Keren Dagan, a really intersting and nice guy I met online (thanks to a tip on Antons Jaiku) has written an intereseting and very comprehensive post about social search engines. He´s also currently a beta-tester of Twingly.com He explains very comprehensively what a social search engine is, provides good and bad examples and gives his … Read more →

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