When I started out with psychographic text analysis a few years ago sentiment analysis was the craze. If I told anyone about the idea to analyze the psychological traits of someone online most (action oriented) people directly asked me about if I could do sentiment analysis. Some people still do. The thing is that I´m … Read more
The future of social media profiling: now your mood, then your values and personality
October 26th, 2011 | Posted by mattiasostmar in Practical | Systemic | Yellow - (0 Comments)mood, personality, profiling, psychographics, psychology, social media, text analysis, values
Cute Philosopher Bears on Retweets
March 27th, 2011 | Posted by mattiasostmar in Personal | Practical | Social | Systemic | Yellow - (0 Comments)A tweet by Bobby Bear has gotten retweeted and Bubba Bear has been wondering if there is some pattern behind what tweets get retweeted. That leads them to psychologists and text analysts such as James W Pennebaker and social media scientists such as Dan Zarella. They even mention yours truly! Trailer: Watch the full movie … Read more →
cute philosopher bears, Dan Zarella, Facebook, James Pennebaker, Ken Wilber, psychographics, social media, text analysis, Twitter
4 main reasons why I deactivate my Facebook account now
January 22nd, 2011 | Posted by mattiasostmar in Personal | Yellow - (0 Comments)Update: I took five weeks off from Facebook and re-activated it again, now more conciouss about what streams and conversations I engage in. Before christmas I decided to try not being active on Facebook to see how it felt. It felt really good – so now I´m deactivating my personal profile. Why do I do … Read more →
Think Facebook is full of non-sense? Don´t be so hard on yourself…
November 22nd, 2010 | Posted by mattiasostmar in Systemic - (0 Comments)I often hear people complain about what people publish in social media. “Why would I want to know what people eat for dinner with their relatives or them bragging about how exciting lives they pretend to live ?!”. The funny thing is that it´s only people that normally HAVE that kind of conversations with their … Read more →
communication, Facebook, psychogrpahics, psycholinguistics, social media, spiral dynamics
How to: Give link love (video)
November 16th, 2010 | Posted by mattiasostmar in Practical - (1 Comments)The Internet runs on love. But not everyone online knows how to give love by linking to a person or an idea that they would like to give a little concrete love to. Because, since search engines like Google rank pages based primarily on how many inlinks (that is: people like you that have linked … Read more →
ängsbacka, Link, linklove, screencast, social media, tutorial, video, wordpress
What´s stopping social media adaptation and how to overcome it
November 12th, 2010 | Posted by mattiasostmar in Systemic - (4 Comments)I held a little workshop here at Ängsbacka today about getting started with social media and(postpost-?) modern tools like Google Docs, Reader etc. We started out by the discussing the WHY´s about using these tools. Why change? Most people today are used to using a mail-client and Microsoft Office and a lot of people working … Read more →
adaptation, analysis, AQAL, busines, comfort zone, fear, internet, Ken Wilber, knowledge, personal, sharing, social media, tools
How ideas spread – a theory I long to test
September 11th, 2010 | Posted by mattiasostmar in Systemic - (4 Comments)I believe that it is possible to predict people’s interests by looking at their written language. This can be done by identifying a few psychological traits that shine through in personal relaxed texts such as Tweets or blogs. To accomplish this, we need large amounts of data on each individual and large amounts of individuals … Read more →
Clare W Graves, conciousness, data mining, Don Beck, Integral theory, Ken Wilber, memes, mind, personality, psychographics, psychology, social media, spiral dynamics, text analysis, Timothy Leary
The Books to Read about Social Media
March 12th, 2009 | Posted by mattiasostmar in Practical - (1 Comments)I was asked by Ulrika Ingemarsdotter what books hard working communication professional ought to read to grasp as much as possible about social media. Beeing a bookie-guy I really enjoyed the question and here comes my ten cents on the subject. When writing this post I realize that Amazon.com is really WORKING! Try searching for … Read more →
best, books, internet, marketing, media, pr, social media, summary
I agree upon the need to sort things out about providers of social media measurement. I´ve done some research over the past years and also have had the opportunity to meet a lot of people here in Sweden involved in measurement of social media. Here´s my ten cents on how customers can choose between providers … Read more →
blogs, brand management, buzz monitoring, consumer insight, measurement, micro-blogs, planning, providers, reputation management, social media
Psychographic media segmentation and it´s context
January 21st, 2009 | Posted by mattiasostmar in Systemic - (1 Comments)Today as I worked in the kitchen at Ängsbacka I got inspired to write about what I and others do in the field of blog classification. One of the best interpersonal communicators I´ve met, Maria Volden, sat down to sort a bunch of cards with names of different ingredients for the kitchen storage. The cards … Read more →
analysis, audiences, behaviour, blogs, demographics, marketing, psychographics, psychology, research, segmentation, social media, targeting
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