Mattias Östmar - Tag Archive

Psychographic text analysis classifier for Ken Wilbers perspectives (i.e. quadrants)

I´ve been fascinated by the idea of using philosopher Ken Wilber‘s Integral model as a basis for psychographic text analysis for some years. I started out by reading his material and a couple of years ago I started working on text analysis models. The Integral model put together by Ken Wilber is often referred to … Read more →

AQAL, Big Five, Clare W Graves, classifier, Enneagram, Ken Wilber, machine learning, psychographics, quadrants, spiral dynamics, Temperament, text analysis, Typology

A way to make sentiment analysis work

December 2nd, 2011 | Posted by mattiasostmar in Practical | Systemic | Yellow - (2 Comments)

Just like words have different meanings depending on context, the positive or negative charge of an expression depends on the belief system of the audience. The Swedish company Gavagai, the birth place of and more famous Recorded Future that was recently funded by Google and CIA, have a simple and elegant solution to the problem of … Read more →

belief systems, gavagai, intelligence, psychographics, Recorded Future, sentiment, text analytics

The Future of Facebook: psychographic text analysis

October 27th, 2011 | Posted by mattiasostmar in Systemic | Yellow - (0 Comments)

If you are a CTO you won´t get fired for buying IBM. Or at least that´s how it used to be. Today, if you are a head of marketing for a big firm you won´t get fired for buying demographically targeted ads. Especially when they are spiced with some psychographic variables such as self-reported interests. … Read more →

Facebook, future, profiling, psychographics, targeting, text analysis

The future of social media profiling: now your mood, then your values and personality

October 26th, 2011 | Posted by mattiasostmar in Practical | Systemic | Yellow - (0 Comments)

When I started out with psychographic text analysis a few years ago sentiment analysis was the craze. If I told anyone about the idea to analyze the psychological traits of someone online most (action oriented) people directly asked me about if I could do sentiment analysis. Some people still do. The thing is that I´m … Read more →

mood, personality, profiling, psychographics, psychology, social media, text analysis, values

Psychographic Text Analysis of Twitter: demo at Sweden Social Web Camp #SSWC

August 13th, 2011 | Posted by mattiasostmar in Systemic | Yellow - (0 Comments)

Silent Movie by Richard Gatarski Psychographic text analysis is about finding linguistic signal patterns to try to determine the psychological profile of the author of a text. Today (Update: this english version cerated 13th sep) version at Sweden Social Web Camp I presented a small demo of my integral model for determining sentiment (mood), values … Read more →

psychographics, text analysis

Cute Philosopher Bears on Retweets

A tweet by Bobby Bear has gotten retweeted and Bubba Bear has been wondering if there is some pattern behind what tweets get retweeted. That leads them to psychologists and text analysts such as James W Pennebaker and social media scientists such as Dan Zarella. They even mention yours truly! Trailer: Watch the full movie … Read more →

cute philosopher bears, Dan Zarella, Facebook, James Pennebaker, Ken Wilber, psychographics, social media, text analysis, Twitter

How ideas spread – a theory I long to test

September 11th, 2010 | Posted by mattiasostmar in Systemic - (4 Comments)

I believe that it is possible to predict people’s interests by looking at their written language. This can be done by identifying a few psychological traits that shine through in personal relaxed texts such as Tweets or blogs. To accomplish this, we need large amounts of data on each individual and large amounts of individuals … Read more →

Clare W Graves, conciousness, data mining, Don Beck, Integral theory, Ken Wilber, memes, mind, personality, psychographics, psychology, social media, spiral dynamics, text analysis, Timothy Leary

Archetypes, psychographics and self-story – three geeky words to know in a post modern world

February 26th, 2009 | Posted by mattiasostmar in Systemic - (5 Comments)

Per Robert Öhlin recently wrote an article named “What can we learn from Hollywood?” published in the Swedish marketing industry newspaper Dagens Media and re-published it on his blog. Unfortunately it´s in Swedish, but try putting it in Google Translate and you also add a lot of humour to the reading! In the article he … Read more →

archetypes, blogs, cluetrain, Joseph Campbell, Mark & Pearson, marketing, Per Robert Öhlin, postmodernism, psychographics, segments, Walter Lippman

Psychographic media segmentation and it´s context

January 21st, 2009 | Posted by mattiasostmar in Systemic - (1 Comments)

Today as I worked in the kitchen at Ängsbacka I got inspired to write about what I and others do in the field of blog classification. One of the best interpersonal communicators I´ve met, Maria Volden, sat down to sort a bunch of cards with names of different ingredients for the kitchen storage. The cards … Read more →

analysis, audiences, behaviour, blogs, demographics, marketing, psychographics, psychology, research, segmentation, social media, targeting

A way to make sentiment analysis work

The Future of Facebook: psychographic text analysis

Psychographic Text Analysis of Twitter: demo at Sweden Social Web Camp #SSWC

Archetypes, psychographics and self-story – three geeky words to know in a post modern world

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