Mapping Media, Minds and Memes
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The Future of Facebook: psychographic text analysis

October 27th, 2011 | Posted by mattiasostmar in Systemic | Yellow - (0 Comments)

If you are a CTO you won´t get fired for buying IBM. Or at least that´s how it used to be. Today, if you are a head of marketing for a big firm you won´t get fired for buying demographically targeted ads. Especially when they are spiced with some psychographic variables such as self-reported interests. … Read more →

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The future of social media profiling: now your mood, then your values and personality

October 26th, 2011 | Posted by mattiasostmar in Practical | Systemic | Yellow - (0 Comments)

When I started out with psychographic text analysis a few years ago sentiment analysis was the craze. If I told anyone about the idea to analyze the psychological traits of someone online most (action oriented) people directly asked me about if I could do sentiment analysis. Some people still do. The thing is that I´m … Read more →

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