Mapping Media, Minds and Memes
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The marketing world, which nowadays holds more prophets than the western religions, has spoken about meaning for many years now. People, it is said, are looking for meaning when they buy things or participate in cultural events. Even when they go to work as Tamara J. Erickson writes in Harvard Business Review blog post Meaning is … Read more

a PRfekt view on the future

March 26th, 2009 | Posted by mattiasostmar in Systemic - (1 Comments)

I do what I do because I had a hunch that the whole media industry would change fundamentally. When I started to do a lot of thinking on my own (instead of reading the short-sighted industry press for instance) I stumbled upon more and more signs of fundamental change in all of society. I saw … Read more