Mapping Media, Minds and Memes
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So, what am I doing? Zen and marketing, mainly.

November 5th, 2010 | Posted by mattiasostmar in Personal - (1 Comments)

I just got my computer back. It´s been away almost a week so my collegue/community friend Maria Obed could use it to edit the video footage from when SVT was here at Ängsbacka to shoot an episode of a lifestyle show the other weekend. We decided to make a behind-the-scenes documentary of the event to … Read more →

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10 Steps for Online Reputation Management

September 21st, 2010 | Posted by mattiasostmar in Practical - (1 Comments)

Reputation, and the trust that comes out of it, is perhaps the most important asset in a networked world. There´s really just two ways to manage your reputation: either you put lipstick on the pig or you put a web cam in it´s sty. The first strategy is often referred to as marketing (unfortunately, but … Read more →

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The Books to Read about Social Media

March 12th, 2009 | Posted by mattiasostmar in Practical - (1 Comments)

I was asked by Ulrika Ingemarsdotter what books hard working communication professional ought to read to grasp as much as possible about social media. Beeing a bookie-guy I really enjoyed the question and here comes my ten cents on the subject. When writing this post I realize that Amazon.com is really WORKING! Try searching for … Read more →

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Archetypes, psychographics and self-story – three geeky words to know in a post modern world

February 26th, 2009 | Posted by mattiasostmar in Systemic - (5 Comments)

Per Robert Öhlin recently wrote an article named “What can we learn from Hollywood?” published in the Swedish marketing industry newspaper Dagens Media and re-published it on his blog. Unfortunately it´s in Swedish, but try putting it in Google Translate and you also add a lot of humour to the reading! In the article he … Read more →

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Psychographic media segmentation and it´s context

January 21st, 2009 | Posted by mattiasostmar in Systemic - (1 Comments)

Today as I worked in the kitchen at Ängsbacka I got inspired to write about what I and others do in the field of blog classification. One of the best interpersonal communicators I´ve met, Maria Volden, sat down to sort a bunch of cards with names of different ingredients for the kitchen storage. The cards … Read more →

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PRfekt view on marketing and trust

December 22nd, 2008 | Posted by mattiasostmar in Systemic - (2 Comments)

I read this post about cluetrain manifesto. The comment by Doc Searls really got me thinking. Do I side with the marketers or the market? Why do I do what I do? What´s my manifesto? Here´s a start to it. I like marketing that is PULL. I don´t like marketing that is PUSH. Just like … Read more →

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The PRfekt Approach to Media and Audience Research

December 20th, 2008 | Posted by mattiasostmar in Systemic - (2 Comments)

Sometimes things seems so obvious that we tend not to act upon it. One of the reasons are that we think that if something seems that simple someone else would already have done it. Another reason is that most people are afraid to look silly by beeing naíve dilettantes in several fields of business and … Read more →

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the PRfekt story so far – learning to swim with water above the head

December 14th, 2008 | Posted by mattiasostmar in Personal - (5 Comments)

Time to sum up what has happened to PRfekt again: Aaarrrggghhhh….. Phheeew… Huhhh??!! That pretty much sums it all up. Talking to a cognitive behavioural therapist the other day I realized that it´s hard to even grasp what this supposedly little creative breake of mine actually have turned into. He looked more and more confused … Read more →

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Feeler or Thinker?

December 12th, 2008 | Posted by mattiasostmar in Systemic - (0 Comments)

Some people prefer to make decisions based on objective principles and others prefer to make decisions based on how THEY think the decision affects people. The first way seeks to be universally applicable and objective (e.g. no sex on the first date) and the second way seeks to be based on a persons values (e.g. … Read more →

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If a song lyric was a person…

December 8th, 2008 | Posted by mattiasostmar in Systemic - (0 Comments)

I´ve ran some song lyrics through our psychographic classifyers and found some cool results that I don´t really know what they mean. I tested Love me do and Revolution by the Beatles and God of Thunder by KISS and here´s what I found out about personality type and mood (strenght within brackets: Love me do:        … Read more →

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