Mapping Media, Minds and Memes
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A way to make sentiment analysis work

December 2nd, 2011 | Posted by mattiasostmar in Practical | Systemic | Yellow - (2 Comments)

Just like words have different meanings depending on context, the positive or negative charge of an expression depends on the belief system of the audience. The Swedish company Gavagai, the birth place of and more famous Recorded Future that was recently funded by Google and CIA, have a simple and elegant solution to the problem of … Read more →

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Psychographics in military planning and the ethics of surveillance

February 22nd, 2009 | Posted by mattiasostmar in Social - (1 Comments)

Spending some time at Annika´s tech intensive home I stumbled upon an old issue of Wired magazine and an article about Montgomery McFate, senior social science adviser for the American military. She´s influenced the military to take cultural antropology serious. “What you´re trying to do is understandthe people´s interest,” she says, “Because whoever is more … Read more →

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