I believe McLuhan was right and that we´re just starting to feel it. Since the interconnected electronic world became more or less open (and is still opening up) we get a medialized mental environment – on steroids. Memes swoosh over the world bashing into each other, from little short-lived and often bizarre memes to value-memes … Read more
If you are a CTO you won´t get fired for buying IBM. Or at least that´s how it used to be. Today, if you are a head of marketing for a big firm you won´t get fired for buying demographically targeted ads. Especially when they are spiced with some psychographic variables such as self-reported interests. … Read more
I do what I do because I had a hunch that the whole media industry would change fundamentally. When I started to do a lot of thinking on my own (instead of reading the short-sighted industry press for instance) I stumbled upon more and more signs of fundamental change in all of society. I saw … Read more
