Mapping Media, Minds and Memes
Header

The Future of Facebook: psychographic text analysis

October 27th, 2011 | Posted by mattiasostmar in Systemic | Yellow - (0 Comments)

If you are a CTO you won´t get fired for buying IBM. Or at least that´s how it used to be. Today, if you are a head of marketing for a big firm you won´t get fired for buying demographically targeted ads. Especially when they are spiced with some psychographic variables such as self-reported interests. … Read more →

, , , , ,

Nätstaten Facebook vinner nya medborgare med (reklamfinansierat) radhus i McHappy-land

September 27th, 2011 | Posted by mattiasostmar in Systemic | Yellow - (0 Comments)

Internetfilosofer som Manuel Castells och Alexander Bard har länge flaggat för att nationalstaten kommer att få konkurrens från nya aktörer när nätverkssamhället (kärt barn har många namn) slår igenom. Nå, vad man än kallar framtiden är den här nu och Facebook blev det första exemplet på en nätstat. Statsbegreppet delas i två – en med … Read more →

, , , , , , , , , , ,

Medieanalys har redan ersatts av memanalys räknat i pengar

August 22nd, 2011 | Posted by mattiasostmar in Practical | Systemic | Yellow - (2 Comments)

Medieanalys, i betydelsen att kategorisera och systematisera mediers innehåll är i grunden att överblicka hur memer, dvs idéer, sprider sig mellan människor i samhället. Att mäta, utvärdera effekten av kommunikationsinsatser (PR, lobbying, reklam) och i bästa fall förutspå trender har sysselsatt mängder av smarta människor och omsatt väldiga summor pengar sedan mätindustrin grundlades av pionjärer … Read more →

, , , , , , , ,

Cute Philosopher Bears on Retweets

March 27th, 2011 | Posted by mattiasostmar in Personal | Practical | Social | Systemic | Yellow - (0 Comments)

A tweet by Bobby Bear has gotten retweeted and Bubba Bear has been wondering if there is some pattern behind what tweets get retweeted. That leads them to psychologists and text analysts such as James W Pennebaker and social media scientists such as Dan Zarella. They even mention yours truly! Trailer: Watch the full movie … Read more →

, , , , , , , ,

Facebook: a Giant Service for Frequent Postcards

March 25th, 2011 | Posted by mattiasostmar in Green | Systemic - (2 Comments)

What’s most significant for this networked society we’re entering? We already see the birth pangs of some quite intriguing and, by the artists, long anticipated phenomena. Humanoid robot’s are already here. Maybe cold fusion and wine (or rather more precious: energy) out of water is also already here. A less futuristic, but nevertheless disruptive phenomena … Read more →

, , , ,

4 main reasons why I deactivate my Facebook account now

January 22nd, 2011 | Posted by mattiasostmar in Personal | Yellow - (0 Comments)

Update: I took five weeks off from Facebook and re-activated it again, now more conciouss about what streams and conversations I engage in. Before christmas I decided to try not being active on Facebook to see how it felt. It felt really good – so now I´m deactivating my personal profile. Why do I do … Read more →

,

Think Facebook is full of non-sense? Don´t be so hard on yourself…

November 22nd, 2010 | Posted by mattiasostmar in Systemic - (0 Comments)

I often hear people complain about what people publish in social media. “Why would I want to know what people eat for dinner with their relatives or them bragging about how exciting lives they pretend to live ?!”. The funny thing is that it´s only people that normally HAVE that kind of conversations with their … Read more →

, , , , ,

How to: create an event on Facebook (video)

November 17th, 2010 | Posted by mattiasostmar in Practical - (0 Comments)

Facebook is a neat way to stay connected with your friends and fans. In this tutorial I show how to create and share a Facebook event by using a festival at Ängsbacka as an example. I create the event on a Facebook Fan Page, but of course you can also create and share events on … Read more →

, , , , ,

How to: share a link on Facebook (video)

November 15th, 2010 | Posted by mattiasostmar in Practical - (2 Comments)

Even though there are over a billion people on Facebook now, most people according to my experience, actually don´t know how to use Facebook to share a link to antoher web page. In this tutorial I show how to grab the link to a web page, in this case an Ängsbacka event, and put it … Read more →

, , , , ,

ABC för företag på väg ut på nätet – rapport av Cecilia Wemming

October 2nd, 2008 | Posted by mattiasostmar in Practical - (0 Comments)

Cecilia Wemming är statsvetare och nuvande på IHM och har precis skrivit ett PM om affärskommunikation på Internet med titeln Vattenfall på Facebook – affärskommunikation och interaktion på webben. Rapporten är genomförd som ett PM under Cecilias praktikperiod hos Vattenfall. Jag blev intervjuvad för rapporten, men ska i ärlighetens namn erkänna at jag inte riktigt … Read more →

, , ,