I agree upon the need to sort things out about providers of social media measurement. I´ve done some research over the past years and also have had the opportunity to meet a lot of people here in Sweden involved in measurement of social media. Here´s my ten cents on how customers can choose between providers … Read more
Archetypes, psychographics and self-story – three geeky words to know in a post modern world
February 26th, 2009 | Posted by in Systemic - (5 Comments)Per Robert Öhlin recently wrote an article named “What can we learn from Hollywood?” published in the Swedish marketing industry newspaper Dagens Media and re-published it on his blog. Unfortunately it´s in Swedish, but try putting it in Google Translate and you also add a lot of humour to the reading! In the article he … Read more
I read this post about cluetrain manifesto. The comment by Doc Searls really got me thinking. Do I side with the marketers or the market? Why do I do what I do? What´s my manifesto? Here´s a start to it. I like marketing that is PULL. I don´t like marketing that is PUSH. Just like … Read more
Finding archetypes in media using psychographic blog analysis
December 15th, 2008 | Posted by in Systemic - (6 Comments)I´ve worked as a media analyst categorizing press clippings. Except that it´s a bore, it´s actually also a truly interesting theoretical problem that arises when you do that. It´s very hard to categorize for instance a news story into the usual categories that are interesting to a marketer och PR consultant, namely topic and sentiment. … Read more
the PRfekt story so far – learning to swim with water above the head
December 14th, 2008 | Posted by in Personal - (5 Comments)Time to sum up what has happened to PRfekt again: Aaarrrggghhhh….. Phheeew… Huhhh??!! That pretty much sums it all up. Talking to a cognitive behavioural therapist the other day I realized that it´s hard to even grasp what this supposedly little creative breake of mine actually have turned into. He looked more and more confused … Read more
Some people prefer to make decisions based on objective principles and others prefer to make decisions based on how THEY think the decision affects people. The first way seeks to be universally applicable and objective (e.g. no sex on the first date) and the second way seeks to be based on a persons values (e.g. … Read more
Psychographic Blog Analysis Demonstration
September 19th, 2008 | Posted by in Systemic - (0 Comments)This is first look at PRfekt Analys´ psychographic analysis of blogs. The system is developed during 2 years to help marketers reserach, measure and evaluate online communication – and also to be the basis of a couple of fun consumer sites. We´re able to analyse personality types according to the Enneagram, Myers-Briggs and David Keirsey´s … Read more
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