I held a little workshop here at Ängsbacka today about getting started with social media and(postpost-?) modern tools like Google Docs, Reader etc. We started out by the discussing the WHY´s about using these tools. Why change? Most people today are used to using a mail-client and Microsoft Office and a lot of people working … Read more
the PRfekt story so far – learning to swim with water above the head
December 14th, 2008 | Posted by in Personal - (5 Comments)Time to sum up what has happened to PRfekt again: Aaarrrggghhhh….. Phheeew… Huhhh??!! That pretty much sums it all up. Talking to a cognitive behavioural therapist the other day I realized that it´s hard to even grasp what this supposedly little creative breake of mine actually have turned into. He looked more and more confused … Read more
Consistency are for wussez. I recently wrote about the vision and mission of PRfekt. And then Kevin Roberts from Saatchi & Saatchi (thanx to Mattias Johansson) reminded me of that mission statements usually ends up in Baghdad or Basra. And I more want to end up in Lahore or San Fransisco, if you know what … Read more
Ok, I am not an analyst like Mattias but I am going to use our tool to see what the blogosphere has to say about being hangover (“bakfull”). So, in Ragnars neat GUI I entered the word ‘bakfull’, blog posts mentioning that word is collected via Twingly (big thanks to them), after retrieving posts they … Read more
Psychographic Blog Analysis Demonstration
September 19th, 2008 | Posted by in Systemic - (0 Comments)This is first look at PRfekt Analys´ psychographic analysis of blogs. The system is developed during 2 years to help marketers reserach, measure and evaluate online communication – and also to be the basis of a couple of fun consumer sites. We´re able to analyse personality types according to the Enneagram, Myers-Briggs and David Keirsey´s … Read more
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