Psychographic Text Analysis of Twitter: demo at Sweden Social Web Camp #SSWCAugust 13th, 2011 | Posted by in Systemic | Yellow
Silent Movie by Richard Gatarski
Psychographic text analysis is about finding linguistic signal patterns to try to determine the psychological profile of the author of a text. Today (Update: this english version cerated 13th sep) version at Sweden Social Web Camp I presented a small demo of my integral model for determining sentiment (mood), values and perspective (type).
During a little more than a month I´ve collected tweets from the media sentiment-analys.
I´ve been help by volonteers to build a crawler, analysis engine and database making use of my linguistic model. The diagram shows that the categories are very stable over time, which either means that the models are wrong and mainly show normal statistical frequencies in language or that there are actually surprisingly stable use of certain language patterns in a group culture such as social media geeks. (update: I´ve found some errors in my models that might adjust these phenomena).
On the following pages you can view the data from the demo session (Note: you might have to adjust the settingsto make them fully comparable):
Type and sentiment analysis
A big thank you to the audience at the session for feedback and interesting discussions about applications!