Mapping Media, Minds and Memes
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Language reflects thinking style (cat-o-graphic)

April 6th, 2011 | Posted by mattiasostmar in Practical | Systemic | Yellow

I had a mail conversation with a highly intelligent person this morning about modelling. “you can´t model the interior” he said. I beg to differ. The challenge and great opportunity of our age is to model the interior based on signals in the exterior, such as language, behaviour and consumption patterns. “Good science” will have to broaden its scope from the century old division between arts & humanitites on the one hand and science & technology on the other.


Google is, in my humble opinion, likely to be the ones that pushes the limits for what can scientifically be approached. Their dual quest to add to the knowledge base of humanity for the sake of it´s own (the amazing project Google nGram for example) and their quest to improve ad targeting are both driving in the same direction. A lot of computing power and some of the smartest brains on the planet are two great resources in this quest of the 21st century.


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  • http://www.johnmarshallroberts.com John Marshall Roberts

    Love the cat approach to showing levels of consciousness! Great job. I would love to use in my presentation sometime. Very clear and simple. cheers, jmr

    • http://www.mattiasostmar.net/ Mattias Östmar

      I´m honored that you like it! i have recommended you book Igniting inspiration to lots of people and it´s actually the first book I packed down when moving to the swedish countryside half a year ago to work more concentrated on my psychographic project. It´s brilliant!

      • http://www.johnmarshallroberts.com John Marshall Roberts

        Thanks so much for the support and kind words Mattias. I’m honored as well.

        Let’s keep in touch

        If you get a second, please shoot me your email.

        Cheers,
        j