I believe McLuhan was right and that we´re just starting to feel it. Since the interconnected electronic world became more or less open (and is still opening up) we get a medialized mental environment – on steroids. Memes swoosh over the world bashing into each other, from little short-lived and often bizarre memes to value-memes … Read more
If I had my own Google to play around with – I´d spend the ad revenue on open research answering questions like who we are, how culture is created and how our minds work using data mining at the intersection of psychology and linguistics. Pierre Teilhard de Chardin proposed a fusion between the naturalistic evolutionary perspective … Read more
Just like words have different meanings depending on context, the positive or negative charge of an expression depends on the belief system of the audience. The Swedish company Gavagai, the birth place of and more famous Recorded Future that was recently funded by Google and CIA, have a simple and elegant solution to the problem of … Read more
Medieanalys, i betydelsen att kategorisera och systematisera mediers innehåll är i grunden att överblicka hur memer, dvs idéer, sprider sig mellan människor i samhället. Att mäta, utvärdera effekten av kommunikationsinsatser (PR, lobbying, reklam) och i bästa fall förutspå trender har sysselsatt mängder av smarta människor och omsatt väldiga summor pengar sedan mätindustrin grundlades av pionjärer … Read more
Mellan september 2010 och mars 2011 var jag anlitad av Ängsbacka Kursgård i Värmland för att hjälpa dem ut på sociala webben. Uppdraget bedrevs som ett sex månaders halvtidsprojekt. Efter avslutat projekt var tanken att de anställda på kursgården skulle ta över förvaltningen av aktiviteterna. Här kan du läsa om vad vi gjorde och hur … Read more
I had a mail conversation with a highly intelligent person this morning about modelling. “you can´t model the interior” he said. I beg to differ. The challenge and great opportunity of our age is to model the interior based on signals in the exterior, such as language, behaviour and consumption patterns. “Good science” will have … Read more
