Mapping Media, Minds and Memes
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Tre sätt att spendera sin tid

April 1st, 2011 | Posted by mattiasostmar in Personal | Practical | Social | Systemic | Yellow - (0 Comments)

I skapande, eller med ett modernare uttryck – produktvitet. Detta ska inte förväxlas med att man skapar något för att tillfredsställa någon annans behov. Det kan även vara renodlat självuttryck. Sådana kan dock vara till nytta för någon annan indirekt – likt biets flygande mellan blommor för att äta av nektar kommer blomman till godo … Read more →

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Cute Bears on Mind Patterns and Futuristic Marketing

March 29th, 2011 | Posted by mattiasostmar in Personal | Practical | Social | Systemic | Yellow - (2 Comments)

Out two little heroes Bobby and Bubba Bear are venturing into another adventure of the mind. This time, some interesting research by Kurt Fischer at Harvard University sparks their little bear-neurons into new perspectives on Maslows hierarchy of needs, Spiral Dynamics, Buddha Bear and the somewhat creepy future of marketing. Somehow, Doktorspinn managed to tweet … Read more →

Cute Philosopher Bears on Retweets

March 27th, 2011 | Posted by mattiasostmar in Personal | Practical | Social | Systemic | Yellow - (0 Comments)

A tweet by Bobby Bear has gotten retweeted and Bubba Bear has been wondering if there is some pattern behind what tweets get retweeted. That leads them to psychologists and text analysts such as James W Pennebaker and social media scientists such as Dan Zarella. They even mention yours truly! Trailer: Watch the full movie … Read more →

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Cute Philosopher Bears on the Internet

March 26th, 2011 | Posted by mattiasostmar in Personal | Practical | Social | Systemic | Yellow - (4 Comments)
Cute Bear Philosophers

When you look upon the Internet through the eyes of philosopher Ken Wilber´s integral model (AQAL) you see that the inner “psychology” of the Internet is a perspective seldom discussed. These cute bears have a discussion about it and touches upon Google AI project, Kevin Kelly´s notion of the One Machine and Ray Kurzweil´s ideas … Read more →

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How to Win Fans and Influence People Online (for business)

March 13th, 2011 | Posted by mattiasostmar in Practical | Social | Systemic | Yellow - (0 Comments)

People win friends. Business win followers. When we´ve sorted that out, let´s put on the nerd glasses for a while and have a look at what business folks need to understand in order to thrive (start thriving?) online. There´s fundamentally only two things to keep in mind – but mastering them is both an art … Read more →

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#SSMX 2011 – postindustriellt, mänskligt och företagsamt

February 20th, 2011 | Posted by mattiasostmar in Personal | Practical | Social | Systemic | Yellow - (12 Comments)

photo © 2011 Mattias Östmar | more info (via: Wylio)Nyss hemkommen till Tidafors från #SSMX – Vinterminglet (full disclosure: jag är stolt fästman till Ulrika Ingemarsdotter som var en av arrangörerna) och spinner som en katt. Mina tankar på meningsfull analys av sociala medier har fått ny gödning av många texter och flera gamla och … Read more →

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Varumärkesstrategi – dess evolution och artbestämning

February 9th, 2011 | Posted by mattiasostmar in Systemic | Yellow - (1 Comments)

Ca 50 000 år sedan (och nu hos tjurskallar) “Det är så vi gör det och alltid gjort det” Ca 10 000 år sedan (och nu hos tuffingar) “Det är så folk märker att det vi som står bakom det” Ca 5 000 år sedan (och nu hos petimetrar) “Det är så det ska göras” … Read more →

4 main reasons why I deactivate my Facebook account now

January 22nd, 2011 | Posted by mattiasostmar in Personal | Yellow - (0 Comments)

Update: I took five weeks off from Facebook and re-activated it again, now more conciouss about what streams and conversations I engage in. Before christmas I decided to try not being active on Facebook to see how it felt. It felt really good – so now I´m deactivating my personal profile. Why do I do … Read more →

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Social Media in the Marketing Department – why, where, what?

January 17th, 2011 | Posted by mattiasostmar in Practical | Systemic | Yellow - (0 Comments)

Everything goes digital. And then there´s social media. Where the heck is the Social Media guy best placed in the marketing department and is a social media strategy the same thing as a marketing strategy nowadays? Of course every employer want a Leonardo Da Vinci and often, for some reason, someone “good at social media … Read more →

Don´t confuse spirituality with inertia!

January 11th, 2011 | Posted by mattiasostmar in Personal | Yellow - (0 Comments)

photo © 2009 Sasha Wolff | more info (via: Wylio) Within spiritual circles you often hear people going on and on about “there is nothing to fix”. The intention behind that attitude, I´m sure, is often well meaning, but never the less it´s stupid. Of course there are things that are preferably “fixed” rather than … Read more →

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